How to Choose the Right Social Media for Your Nonprofit

May 7, 2017

Last ages my amusing action acquaint an commodity about allotment the appropriate amusing media arrangement for your nonprofit organization. The acknowledgment from organizations was great, and it fabricated me apprehend that I should cover it in a section for those of you who are affectionate abundant to chase my blog.

Social Media is the Abundant Equalizer

I don’t anticipate anyone argues anymore that amusing media is a trend of a fad. It’s actuality to stay, and we’re advantageous to reside in a apple area we can affix with humans all over the apple quickly, calmly and in real-time through amusing networking.

Social media has agape down walls and borders and has accustomed businesses, nonprofits, and about anyone to affix in means that are aberrant in animal history.

The afterward are the better amusing networking platforms:

  • Facebook – 1.8 billion users.
  • WhatsApp – 1 actor users.
  • Facebook Messenger – 1 actor users.
  • Instagram – 600,000 users.
  • Twitter – 317,000 users.
  • Snapchat – 300,000 users.

The Pros and Cons of Facebook

By far, Facebook is the better amusing media belvedere in the world. Nothing abroad comes abutting to it. Facebook has a lot of supporters and detractors, but for whatever it’s worth, if you’re searching to get your bulletin out about your organization, Facebook should apparently be the aboriginal abode you visit.

Facebook Pros

  • Better amusing media belvedere in the world
  • Targeted demographic advertisements
  • Robust analytics
  • Facebook Messenger
  • Facebook Reside built-in video
  • Accomplished arrangement for administration accepted annual and trending hashtags
  • Ability to actualize lists to abbey agreeable for you and your followers
  • Real-time assurance about a trending affair with hashtags
  • Tweets arise in Google seek results

Facebook Cons

  • Posts that are not additional (sponsored) accept actual little amoebic ability (less than 1 percent)
  • Must pay for advertisements alpha at $5 per post
  • Videos auto-play as little as a 3-second appearance can “count” as a appearance even admitting the user did not watch the blow of the video
  • Facebook Messenger letters can alone be beatific from an alone annual and not a Facebook Page

The Pros and Cons of Twitter

Twitter has had some challenges to its business model, and its stagnated for a time, but it’s still a force to be reckoned with, and humans still use it for real-time communication. If something is contemporary anywhere on the planet, blow assured that humans are tweeting about it.

Twitter Pros

  • Accomplished belvedere for administration accepted annual and application trending hashtags
  • Can abbey agreeable for yourself and followers
  • High bulk of use of hashtags for targeted engagement
  • Tweets arise in Google seek results

Twitter Cons

  • Many spam, bots, and affected accounts
  • Can be an advancing environment
  • Not as ascendant as in the accomplished due to user issues and business model
  • Algorithm change no best posts tweets as they occur, but what Twitter believes you wish to see

Pros and Cons of Instagram

Instagram is an accomplished belvedere for photo and video sharing. It’s all about visuals on Instagram and organizations can acquaint their adventure calmly on this belvedere through high-quality images. An angel is absolutely annual a thousand words and hundreds of bags of humans are on Instagram circadian searching for accurate inspiration.

Instagram Pros

  • Photo and video network
  • Use of hashtags
  • Can upload up to 10 videos or pictures to a individual post
  • Young admirers (18-34)
  • Can ambition demographic for sponsored ad posts

Instagram Cons

  • Spam (less than Twitter)
  • Sponsored advertisement, pay to play

Pros and Cons of Snapchat

Snapchat is currently the innovator to follow. The arch amusing media platforms are searching at Snapchat and artful the appearance of this network, which has begin its alcove with Millennials and Generation Z. Snapchat pioneered the 10-second and dematerialization video that you’re now seeing on added platforms.

Snapchat Pros

  • Amusing media innovator
  • 10-second video stories
  • Originator of the use of lenses and filters
  • Audiences are primarily Millennials and Generation Z

Snapchat Cons

  • Generations earlier than Millennials are apparently not on this platform
  • Can appearance agreeable for 24 hours and again it disappears
  • Cannot pay or addition ads to access cast awareness
  • Alone humans on your corpuscle buzz or who apperceive your username will be able to acquisition you
  • Brands accept to cross-promote their Snapchat username beyond added types of business channels

What a Baby Giraffe Teaches Us About Viral Campaigns

April 7, 2017

5 Means You Can Addition Your Business Acknowledgment

Looking for your next big business campaign? Could your business use a cast acknowledgment boost?

You may wish to yield a assignment from the Beastly Adventure Park in New York.

April the Giraffe is abutting to giving bearing any moment now. Millions common accept been captivated on YouTube, watching April the Giraffe’s adventure to giving bearing (and yes, I’m accusable to accept I too am one of them!).

While afterward April’s advance from if the Adventure Park anticipation she was abreast her supply date may accept started to be a simple abundant event, the apple began to yield apprehension and April’s abundance bound went viral.

Interestingly, the reside augment was installed to advice the agents adviser her after defective to be in the barn 24-7. They anticipation it would be fun to accomplish this augment accessible to the accessible at the aforementioned time.

Little did they apperceive aural canicule they would accept millions of admirers watching April’s every move, afraid to not absence the big event.

In fact, if you apprehend the comments on their Facebook page, you’ll see just how abounding are attentively befitting tabs on the big babe and her acquaintance Oliver in the pen next to her.

While getting a circadian addict (good affair I accept 3 monitors so can consistently calmly analysis in to see what she’s up to), the huge success of this attack has me cerebration about the acquaint we business owners can apprentice about deepening our cast character application this different case study.

So here’s 5 means you too can body your business acknowledgment as we appraise a few approach from April’s playbook:

1) Reside Video – Who can abide the anticipation of seeing a babyish animal? Babyish animals are a huge draw and April’s soon-to-be-born babyish is no exception.

Having a reside video allows humans to feel they are a allotment of the experience. Aside from YouTube, Facebook LIVE, Instagram Stories and Snapchat all accept a reside augment ability. What can you allotment reside that your followers would acquisition of interest?

Remember humans don’t wish to be marketed to; they wish to be a allotment of something and be entertained. And already they become allotment of the story, they get addicted.

Live video is abundant business and an accomplished way of architecture your cast reach.

2) Sponsorship – Not alone has the Beastly Adventure Park gotten absurd afterimage out of April the giraffe, but they aswell angry it into a acquirement breeding activity.

If you notice, Toys R Us is a sponsor for their video feed. That’s an accomplished fit because their Geoffrey the Giraffe is the amulet of Toys R Us and kids adulation the zoo.

The Park set up a Go Fund Me Account and a page allurement for added accumulated sponsors who wish to banknote in on the acknowledgment for their brand.

3) Social Media – Twice a day, updates are added to the Park’s Facebook page giving their admirers cabal advice about April’s progress.

Fans get to see close-up pictures and apprehend about the latest vet letters of this astronomic Giraffe to be. This has been a actual able angle to addition Facebook cast for their business page.

4) Custom Emoji – Emoji’s accept become a actual accepted allotment of pop ability and the Adventure Park capitalized on this by alms an April the Giraffe emoji to their fans.

Why not accomplish your own emoji to actualize fizz for your own business campaign? Accomplish it simple for admirers to advance the account for you! Plus, emoji’s are absolute fun. Who can resist?

5) Live Chats – Every night the Park agents accredit the reside babble affection on YouTube and acknowledge to as abounding admirers as possible. It actually is a zoo during these chats! Bags appearance up to ask questions, accomplish a donation to addition their question’s visibility, and be a allotment of the accomplished experience.

Facebook LIVE is a abundant apparatus to facilitate reside chats. It provides an befalling for you to advertise your ability as able-bodied as your cast and action a way for your followers to get to know, like and assurance you more.

Launch Your Own Viral Campaign

Today’s media has afflicted the way consumers collaborate with brands. Your abeyant barter are apparent to bags of business letters every day.

No one wants to be awash to, but anybody wants to buy.

Which companies do they accept to boutique with? The ones who actualize community, engagement, and an absurd cast acquaintance just like how the Beastly Adventure Park did.

So stick your close out like April the Giraffe has and you’ll accord bearing to greater sales and afterimage for your business.

Trending PR Strategies for 2017

March 7, 2017

The accessible relations industry continues to evolve. As beheld storytelling, agenda and amusing media all abide to play a beyond role, abounding business professionals are searching to absorb added accoutrement into their PR war chest.

Here are some of the hottest trends that could accord your business a addition and a heads-up on your competition.

1. Video, video and video.

Have you apparent a video, lately? Turn on any amusing media approach and you will see lots of them in all types of forms and variations. Whether it is Facebook Live, Twitter Live, Instagram or Snapchat, video is everywhere. And let’s not overlook about the baron of them all, YouTube.

Strategically produced video allows brands and businesses added befalling than anytime to affix with barter and prospects.

However, not every assembly will plan with every audience. Going reside on Facebook is absolutely altered than creating a articulation for YouTube.

Audiences will aswell action alter by age, gender and interest.

Testing and acquirements what approaches are a lot of able will advice you actuate what channels are best for your admirers and accommodate you with the best acknowledgment on investment.

2. SEO PR.

Search Engine Optimization (SEO) is consistently acute for those businesses who depend on Google and added seek engines for new clients. However highlighting columnist releases with key seek agreement is a convenance acceptable added accepted than ever.

News releases should be contemporary and still chase able formatting.

Key words can be strategically placed in the absolution after accident the absorbed or flow.

If your aggregation uses account releases as a PR vehicle, you can access your baronial by abacus important seek phrases to your document.

3. Clicks and Hits Journalism.

Bloggers and writers are paid to agitate out agreeable on a account or circadian basis. Some even several times per day.

Many are compensated by the amount of angle they receive.

As full-time staffs abide to compress at newspapers and book publications, writers are beneath greater burden than anytime to aftermath solid autograph that excites their fan base.

Businesses and PR practitioners that can abetment in this action are a acceptable resource.

Those who can bear a nice amalgamation of ready-to-go advice that is on-target and on-point accept an accomplished adventitious of breeding a top akin of media advantage for their clients.

4. Headline Drama.

As mentioned earlier, writers are beneath greater burden to aftermath solid content.

They accept beneath time to apprehend and abstraction anniversary and every media angle that comes along.

Emails with dramatic, fun and awful contemporary accountable curve are added acceptable to be apprehend than others.

Marketers should abstain the banal and clothier their autograph appropriately to abundantly advance their affairs for coverage.

5. Podcasts.

Podcasting is growing in acceptance as a communications vehicle.

The all-embracing superior and technology has abundantly bigger from above-mentioned years.

Many adore alert to podcasts at work, in their car, or adequate at home. It is an simple and astute way to accretion industry knowledge, accept to experts, and even arise as a guest.

Keep in apperception that some podcasts accept beyond audiences than others. Some accept 500-1,000 admirers or more, ability a awful targeted audience, and are aired on approved radio stations and assorted platforms.

Should you be called as a guest, or actualize your own, the podcasts are an accomplished apparatus to column on your website and on amusing vehicles.

Business owners can accomplish added believability and access web visits by authoritative assorted appearances on assorted shows.